Article7 min
The five drivers of business performance
Every performance problem in a business traces back to one or more of five drivers. Here is how to find yours.
Wayne UnRuh · June 18, 2026
Read it →← All five drivers
Driver of business performance
Sales
Are we converting enough of those opportunities into customers?
The business issue
Sales is what happens after interest arrives. Most businesses do not have a sales problem in the abstract; they have an inconsistency problem. Different people say different things, follow up unevenly, and discount when the value is not clear.
Symptoms owners recognize
- ●Quotes go out and nothing comes back
- ●Your best closer is you, and that does not scale
- ●No shared process, so results depend entirely on who took the call
- ●Discounting is the default way to win
- ●Nobody can say what the close rate actually is
Who helps with this
- Be Wise ConsultingBusiness consulting, leadership, HR, and implementationJenna Raimbault, President, Be Wise ConsultingVisit site ↗
- Compass Online MarketingDigital marketing for demand and growthWayne UnRuh, President, STRIVE and Compass Online MarketingVisit site ↗
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Read it →The other drivers
Ecosystem introduction
Need help with sales?
Book an ecosystem introduction with Jenna Raimbault. We will look at your situation, work out which drivers need attention, and connect you with the right specialist.