The most common request we get is for more leads. It is almost never the highest-return first move.
If two out of ten enquiries turn into customers, doubling enquiries doubles the work and doubles the waste. Getting to four out of ten changes the economics of the entire business without spending another dollar on marketing.
Start by measuring three things: how fast you respond, what you actually say, and how many times you follow up. Most businesses lose more revenue in those three places than in their ad account.
Once conversion is consistent, demand generation becomes an investment instead of a gamble.
DemandSales process