Article7 min
The five drivers of business performance
Every performance problem in a business traces back to one or more of five drivers. Here is how to find yours.
Wayne UnRuh · June 18, 2026
Read it →← All five drivers
Driver of business performance
Demand
Are enough of the right people finding us?
The business issue
Demand is the flow of qualified attention into your business. When it is weak, everything downstream feels harder: pricing gets defensive, the sales team chases anyone with a pulse, and growth depends on who happens to walk in the door.
Symptoms owners recognize
- ●Revenue swings month to month with no clear reason
- ●Most new business comes from word of mouth you cannot repeat on demand
- ●You are visible online but the enquiries are the wrong fit
- ●Marketing spend happens, but nobody can tie it to booked work
- ●Competitors show up first when your best customers search
Who helps with this
- Compass Online MarketingDigital marketing for demand and growthWayne UnRuh, President, STRIVE and Compass Online MarketingVisit site ↗
- Look LocaleTraditional marketing and local visibilityRoss Petz, President, Look LocaleVisit site ↗
- Brand and BloomBranding, visual content, and recognitionRhonda Tannahill, President, Brand and BloomVisit site ↗
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Local visibility still compounds
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Read it →The other drivers
Ecosystem introduction
Need help with demand?
Book an ecosystem introduction with Jenna Raimbault. We will look at your situation, work out which drivers need attention, and connect you with the right specialist.